Concept to completion.
I take projects from initial sketch and moodboard through layouts, material selection, tender and construction. My architectural background means I understand both the creative and technical sides of delivery. I review drawings, work directly with contractors and suppliers, and stay involved on site to ensure the finished space reflects the original design intent.

FF&E and materials.
Furniture, lighting, materials, finishes and colour are central to how I design. My experience spans hospitality, F&B, private interiors and international events. At the Forum, I developed a new material and colour language, introduced more durable, reusable finishes and sourced Blå Station to develop a modular seating system around its Bob sofa. At Domum Design, I advised private clients on furniture and material selections.

Brand environments and standards.
I translate brand identity into space, developing design principles that remain consistent across markets while responding to local context. At the Forum, I established the signage and branding system used across its international summits, covering zoning, maps, pictograms, environmental graphics and production guidelines. Adapted for multilingual environments, the system covered over 1,000 signage assets per Davos cycle.

Space that performs.
Good design has to work beyond the visual. At the Forum, I developed a spatial audit that informed the reallocation of space towards participant experience, from 19% to 31% across three annual cycles. I also secured leadership approval for reusable design elements with a payback period of one cycle, and introduced post-event evaluation tools to inform future design decisions.

Art and immersive experiences.
I led exhibition design and spatial integration for the Forum's Arts & Culture programme, working with the Head of Arts & Culture and artists including Refik Anadol, Marina Abramović, Krista Kim and Ronen Tanchum. My work covered concept development, spatial design, materials and installation. I also led the visual design of ten Betazone presentations in Tianjin, translating speakers' narratives into immersive animated backdrops.

Creative direction and leadership.
At the Forum, I led spatial design across multiple international event cycles, directing external agencies and production partners while coordinating internal teams from concept to delivery. I took on wider event design responsibilities when needed, contributed to recruitment and mentored junior designers. I also developed the team's design processes and review frameworks, bringing greater structure and consistency to how projects were delivered.